SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://asos.com

Scanned April 24, 2026 at 7:27 PM

0Critical
4Warnings
1Info
18Passed
SEO Score
79/100
79 /100
B
SEO Grade
4 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
ASOS | Online Shopping for the Latest Clothes & Fashion
✓ Passed Meta Description
Discover the latest fashion trends with ASOS. Shop the new collection of clothing, footwear, accessories, beauty products and more. Order today from ASOS.
✓ Passed Canonical URL
https://www.asos.com/
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
ASOS
✓ Passed H2 Count
8 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
69 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
73 found
✓ Passed External Links
566 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
5130 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (267.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
267.1KB
warning 41 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →