SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://aviva.co.uk

Scanned April 24, 2026 at 7:40 PM

0Critical
6Warnings
1Info
16Passed
SEO Score
69/100
69 /100
C
SEO Grade
6 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Title Too Long (62 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
Insurance, Savings, Investments, Retirement and Health - Aviva
✓ Passed Meta Description
Want car, home, travel, life or health cover? Out to save, invest, or start a pension? Let the UKu2019s biggest insurance firm quote you, now.
✓ Passed Canonical URL
https://www.aviva.co.uk/
✓ Passed Viewport Meta
width=device-width,initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
5 Star car, home and travel insurance
✓ Passed H2 Count
8 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.aviva.co.uk/akam/13/pixel_5b1a6cde?a=dD1mM2RlNmQ1ZTU2N2NlMjhmODdmY2FjYzdiMDVkNTk1MzMwZjU5MDZjJmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
199 found
✓ Passed External Links
40 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
2875 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (100.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
100.1KB
warning 16 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1
📊

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