SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://brittanyferries.co.uk

Scanned April 25, 2026 at 2:57 PM

2Critical
7Warnings
1Info
12Passed
SEO Score
44/100
44 /100
F
SEO Grade
2 critical issues found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
1 Critical 1 Warning 2 Passed ▼
warning Title Too Short (16 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Brittany Ferries
critical Missing Meta Description

No meta description found.

💡Write 120-155 chars with a value proposition and keyword.
✓ Passed Canonical URL
https://www.brittany-ferries.co.uk/app-shell
✓ Passed Viewport Meta
width=device-width, initial-scale=1, user-scalable=no
📰
Heading Structure
2 issues · 0 passed
1 Critical 1 Info ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
info No H2 Subheadings

Subheadings improve structure and crawlability.

💡Add H2s to break content into sections.
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
2 images u2014 all have alt text
🔗
Links
1 issue · 1 passed
1 Warning 1 Passed ▼
warning No Internal Links

Internal links distribute PageRank and improve crawl depth.

💡Link to at least 2-3 related pages on your site.
✓ Passed External Links
8 found
📝
Content Quality
1 issue · 0 passed
1 Warning ▼
warning Thin Content (19 words)

Pages under 300 words are often deemed low quality.

💡Expand to 500+ words with relevant information.
19 words
⚡
Performance
2 issues · 1 passed
2 Warning 1 Passed ▼
warning Large HTML (206.2KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
206.2KB
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description
✓ Passed Twitter Card
Summary
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, user-scalable=no
📊

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