SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://direct-fireplaces.com

Scanned April 25, 2026 at 5:52 AM

0Critical
5Warnings
1Info
17Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Title Too Long (64 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
Fireplaces, Fires, Fire Surrounds & Packages | Direct Fireplaces
✓ Passed Meta Description
Direct Fireplaces sell a wide array of fireplaces & fire surrounds in every style. Free UK delivery, flexible payments & price match guaranteed.
✓ Passed Canonical URL
https://www.direct-fireplaces.com
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Multiple H1s (3)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
Elevate Your Living Room | Explore our HUGE range of fireplaces! | Where bold design meets living flame
✓ Passed H2 Count
14 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 7 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.facebook.com/tr?id=696790751307487&ev=PageView&noscript=1nhttps://cdn.direct-fireplaces.com/media/wysiwyg/DIMPLEX_SALE.jpgnhttps://www.direct-fireplaces.com/static/version177607450
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
20 found
✓ Passed External Links
416 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
16423 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (323.5KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
323.5KB
warning 77 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-store, no-cache, must-revalidate, max-age=0
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

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