SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://essex.ac.uk

Scanned April 25, 2026 at 3:07 PM

1Critical
5Warnings
0Info
17Passed
SEO Score
65/100
65 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Short (25 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
UoE | University of Essex
warning Description Too Long (168 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
At Essex we're a bunch of risk-takers and opinion-makers, stereotype-breakers and world-shakers. Study at our Colchester Campus, Southend Campus, Loughton Campus today.
✓ Passed Canonical URL
https://www.essex.ac.uk/
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
8 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 5 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
nnnn
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
121 found
✓ Passed External Links
24 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
869 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (103.7KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
103.7KB
warning 20 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache, no-store
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
3/4 set
✓ Passed Twitter Card
summary
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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