SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://fairmont.com/st-andrews

Scanned April 25, 2026 at 8:58 PM

4Critical
5Warnings
1Info
14Passed
SEO Score
34/100
34 /100
F
SEO Grade
4 critical issues found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 3 passed
2 Critical 3 Passed ▼
critical Missing Meta Description

No meta description found.

💡Write 120-155 chars with a value proposition and keyword.
critical Page Set to NOINDEX

Search engines will NOT index this page.

💡Remove noindex from robots meta tag.
noindex
✓ Passed Page Title
404 - Fairmont Hotels & Resorts
✓ Passed Canonical URL
https://www.fairmont.com/en/404-page.html
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
2 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
67 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
6 found
✓ Passed External Links
214 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1530 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (736.6KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
736.6KB
warning 29 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
public, max-age=600
⚙
Technical SEO
3 issues · 2 passed
1 Critical 2 Warning 2 Passed ▼
critical HTTP Error 404

Search engines won't index error pages.

💡Fix the server error immediately.
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description, og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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