SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://firstchoice.co.uk

Scanned April 24, 2026 at 8:18 PM

1Critical
5Warnings
0Info
17Passed
SEO Score
65/100
65 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (168 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Pick the holiday you really want u2013 from destination to board basis, luggage allowance, transfers and extras. Then, lock it in with a fee-free u00a330pp deposit. T&Cs apply.
✓ Passed Page Title
First Choice Holidays 2026 / 2027
✓ Passed Canonical URL
https://www.firstchoice.co.uk/
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
4 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 38 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
nnnn
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
1 found
✓ Passed External Links
391 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
8759 words (excellent)
⚡
Performance
3 issues · 1 passed
3 Warning 1 Passed ▼
warning Large HTML (522.7KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
522.7KB
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
warning 60 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
3/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

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