SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://harrods.com

Scanned April 25, 2026 at 5:57 PM

0Critical
6Warnings
0Info
17Passed
SEO Score
70/100
70 /100
B
SEO Grade
6 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (221 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
The home of designer fashion and accessories, luxury beauty, fine jewellery and watches online and in-store, with free UK delivery and returns on orders over u00a3100 u2013 join Harrods Rewards to ear
✓ Passed Page Title
The Worldu2019s Leading Luxury Department Store | Harrods UK
✓ Passed Canonical URL
https://www.harrods.com/en-gb
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Harrods Presents an Endless Summer
✓ Passed H2 Count
6 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.harrods.com/akam/13/pixel_4c6bbc6a?a=dD02N2FlYWIxMDllZGRkOWJhOWRmZjc4ODA5YjYxYzJhZWU3MDE3MGFlJmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
507 found
✓ Passed External Links
23 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
26794 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (970.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
970.9KB
warning 19 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, no-cache, no-store
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en-gb
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
4/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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