SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://hm.com

Scanned April 25, 2026 at 2:52 AM

0Critical
5Warnings
1Info
17Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
H&M | Online Fashion, Homeware & Kids Clothes | H&M GB
✓ Passed Meta Description
H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable pric
✓ Passed Canonical URL
https://www2.hm.com/en_gb/index.html
✓ Passed Viewport Meta
width=device-width, initial-scale=1, shrink-to-fit=no
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
H&M | Online Fashion, Homeware & Kids Clothes | H&M GB
✓ Passed H2 Count
6 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www2.hm.com/akam/13/pixel_f213bfc?a=dD03ZGRkN2JjNTFhNTJiODIxOTc0ODU5ZGVjMjgwYWQ3MThhMjkxYjA1JmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
1131 found
✓ Passed External Links
37 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
177528 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (2089.7KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
2089.7KB
warning 41 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, no-cache, no-store
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
📊

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