SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://hollandandbarrett.com

Scanned April 24, 2026 at 8:07 PM

1Critical
5Warnings
4Info
13Passed
SEO Score
61/100
61 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (167 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
With over 150 years of experience in health and wellness. Shop H&B for all your vitamins, supplements, protein, beauty, gluten-free and vegan foods - and so much more!
✓ Passed Page Title
Holland & Barrett - The UK's Leading Health & Wellness Store
✓ Passed Canonical URL
https://www.hollandandbarrett.com/
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
2 issues · 0 passed
1 Critical 1 Info ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
info No H2 Subheadings

Subheadings improve structure and crawlability.

💡Add H2s to break content into sections.
🖼
Images & Alt Text
1 issue · 0 passed
1 Info ▼
info No Images Found

Pages without images have lower engagement.

💡Add relevant images with descriptive alt text.
🔗
Links
2 issues · 0 passed
1 Warning 1 Info ▼
warning No Internal Links

Internal links distribute PageRank and improve crawl depth.

💡Link to at least 2-3 related pages on your site.
info No External Links

Citing authority sources improves topical trust.

💡Link to relevant, high-authority sources.
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
38290 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (385.2KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
385.2KB
warning 57 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache, private, max-age=0
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description, og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →