SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://houseoffraser.co.uk

Scanned April 24, 2026 at 7:27 PM

1Critical
6Warnings
0Info
16Passed
SEO Score
60/100
60 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
FRASERS - Fashion, Beauty, Gifts, Home, Electricals & More
✓ Passed Meta Description
Discover menu2019s, womenu2019s and kidsu2019 luxury clothing, shoes and accessories from the most coveted designer brands at FRASERS. Shop the latest collectio
✓ Passed Canonical URL
https://www.houseoffraser.co.uk
✓ Passed Viewport Meta
width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
18 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.houseoffraser.co.uk/akam/13/pixel_53e7c0e6?a=dD1hY2FmYTQ1NzQ5ZDExZTkyNDBkZDU1ODI0MjU2YTczZGI4YjQyYmI1JmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
1457 found
✓ Passed External Links
17 found
📝
Content Quality
1 issue · 0 passed
1 Warning ▼
warning Thin Content (185 words)

Pages under 300 words are often deemed low quality.

💡Expand to 500+ words with relevant information.
185 words
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (1732.8KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
1732.8KB
warning 265 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
public, max-age=0, must-revalidate
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
4/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover
📊

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