SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://hw.ac.uk

Scanned April 25, 2026 at 3:09 PM

0Critical
5Warnings
1Info
17Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Title Too Short (29 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Home | Heriot-Watt University
✓ Passed Meta Description
Heriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.
✓ Passed Canonical URL
https://www.hw.ac.uk/
✓ Passed Viewport Meta
width=device-width,initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Study at Heriot-Watt University
✓ Passed H2 Count
11 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
27 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
42 found
✓ Passed External Links
15 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
132594 words (excellent)
⚡
Performance
3 issues · 1 passed
3 Warning 1 Passed ▼
warning Large HTML (1281.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
1281.9KB
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
warning 14 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →