SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://johnlewis.com/home

Scanned April 25, 2026 at 5:02 AM

2Critical
7Warnings
1Info
13Passed
SEO Score
44/100
44 /100
F
SEO Grade
2 critical issues found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
3 issues · 1 passed
1 Critical 2 Warning 1 Passed ▼
warning Title Too Short (12 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Store Finder
critical Missing Meta Description

No meta description found.

💡Write 120-155 chars with a value proposition and keyword.
warning Missing Canonical Tag

Risk of duplicate content issues.

💡Add inside .
✓ Passed Viewport Meta
width=device-width
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Hang on
✓ Passed H2 Count
4 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.johnlewis.com/akam/13/pixel_70195b9d?a=dD1jYjc1ZjQ1MjMyNDg4YzFmOGM5NzYwN2MyYTIzNjNhNWEzMjAwM2IxJmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
63 found
✓ Passed External Links
30 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
7201 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (172.3KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
172.3KB
warning 35 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
must-revalidate,public,max-age=3600
⚙
Technical SEO
2 issues · 3 passed
1 Critical 1 Warning 3 Passed ▼
critical HTTP Error 404

Search engines won't index error pages.

💡Fix the server error immediately.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description, og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →