SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://johnlewis.com

Scanned April 24, 2026 at 7:26 PM

0Critical
5Warnings
0Info
18Passed
SEO Score
75/100
75 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (177 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.
✓ Passed Page Title
John Lewis & Partners | Never Knowingly Undersold
✓ Passed Canonical URL
https://www.johnlewis.com/
✓ Passed Viewport Meta
width=device-width
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Into the light
✓ Passed H2 Count
24 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.johnlewis.com/akam/13/pixel_70195b11?a=dD1jYjc1ZjQ1MjMyNDg4YzFmOGM5NzYwN2MyYTIzNjNhNWEzMjAwM2IxJmpzPW9mZg==
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
127 found
✓ Passed External Links
32 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
11462 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (337.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
337.9KB
warning 55 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=60, s-maxage=600, stale-while-revalidate=604800
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
4/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width
📊

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