SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://lookfantastic.com

Scanned April 25, 2026 at 7:57 PM

1Critical
4Warnings
1Info
17Passed
SEO Score
69/100
69 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
LOOKFANTASTIC - Beauty, Fragrances, Skincare & Haircare
✓ Passed Meta Description
The home of iconic beauty! Discover premium & luxury skincare, haircare, makeup & fragrance brands. Join Beauty+ & earn rewards. Free delivery avail
✓ Passed Canonical URL
https://www.lookfantastic.com/
✓ Passed Viewport Meta
width=device-width
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
16 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
57 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
1772 found
✓ Passed External Links
18 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
12827 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (617.6KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
617.6KB
warning 44 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, s-maxage=900 stale-while-revalidate=300, stale-if-error=3600
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:description, og:image
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width
📊

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