SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://lothianbuses.com

Scanned April 25, 2026 at 8:29 PM

1Critical
5Warnings
0Info
17Passed
SEO Score
65/100
65 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Short (20 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Home - Lothian Buses
warning Description Too Long (325 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the y
✓ Passed Canonical URL
https://www.lothianbuses.com/
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
2 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
43 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
46 found
✓ Passed External Links
78 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1176 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (389.8KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
389.8KB
warning 78 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=600, must-revalidate
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
4/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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