SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://marks-and-spencer.com

Scanned April 25, 2026 at 2:19 AM

0Critical
3Warnings
1Info
19Passed
SEO Score
84/100
84 /100
A
SEO Grade
3 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
✓ Passed Meta Description
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&amp
✓ Passed Canonical URL
https://www.marksandspencer.com/
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Welcome to Marks & Spencer
✓ Passed H2 Count
19 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
30 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
681 found
✓ Passed External Links
32 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
24607 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (469.7KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
469.7KB
warning 18 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=300
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en-gb
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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