SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://merseyrail.org

Scanned April 25, 2026 at 11:17 PM

0Critical
5Warnings
1Info
0Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 0 passed
1 Warning ▼
warning Title Too Long (85 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
Merseyrail | train times & timetables, journey planner & service updates | Merseyrail
📰
Heading Structure
1 issue · 0 passed
1 Warning ▼
warning Multiple H1s (3)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
Spring has arrived | Pay with contactless | Travel to Southport's events for £2
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 8 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
/media/wrbcs4pm/website-banner-1400x500.png /media/zqegfrqb/1400-x-575-tap-go-desktop-banner-rescale.png /media/zmfey4dl/mr-southport-website-banner.png /media/2e2hsfpi/feed.svg /media/g4rpkgmr/confir
⚡
Performance
2 issues · 0 passed
2 Warning ▼
warning Large HTML (347.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
347.9KB
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
⚙
Technical SEO
1 issue · 0 passed
1 Info ▼
info Missing HTML lang Attribute

Affects accessibility and hreflang.

💡Add lang="en" to the tag.
📊

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