SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://morrisons.com

Scanned April 24, 2026 at 7:35 PM

0Critical
4Warnings
0Info
19Passed
SEO Score
80/100
80 /100
A
SEO Grade
4 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (173 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Visit Morrisons for groceries at new low prices, recipes & inspiration, Travel Money, & more. Become a More Card member for exclusive rewards, savings & personalised offers.
✓ Passed Page Title
Morrisons - Groceries, Offers, Recipes & More
✓ Passed Canonical URL
https://www.morrisons.com
✓ Passed Viewport Meta
width=device-width, initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Welcome to Morrisons Online Groceries
✓ Passed H2 Count
11 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
60 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
12 found
✓ Passed External Links
69 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
11920 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (255.5KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
255.5KB
warning 51 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
private, no-cache, no-store, max-age=0, must-revalidate
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
4/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1
📊

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