SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://mountain-equipment.co.uk

Scanned April 25, 2026 at 6:04 PM

0Critical
4Warnings
0Info
19Passed
SEO Score
80/100
80 /100
A
SEO Grade
4 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Title Too Short (18 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Mountain Equipment
✓ Passed Meta Description
Specialist manufacturers of technical outdoor clothing and equipment, including GORE-TEXu00ae waterproofs, down insulation and a full range of sleeping bags.
✓ Passed Canonical URL
https://www.mountain-equipment.com/
✓ Passed Viewport Meta
width=device-width,initial-scale=1
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Sleeping Bags that are Built Better
✓ Passed H2 Count
30 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
58 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
245 found
✓ Passed External Links
16 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1551 words (excellent)
⚡
Performance
3 issues · 1 passed
3 Warning 1 Passed ▼
warning Large HTML (300.2KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
300.2KB
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
warning 51 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
3/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1
📊

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