SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://mrporter.com

Scanned April 25, 2026 at 5:57 PM

0Critical
8Warnings
1Info
14Passed
SEO Score
59/100
59 /100
D
SEO Grade
8 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Long (63 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
MR PORTER | The home of Luxury Fashion for the Modern Gentleman
warning Description Too Long (241 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Timeless luxury for the modern manu2013elevate your wardrobe with our exclusive collection of finest men's luxury fashion. From stylish apparel, accessories, and footwear to pieces perfect for an
✓ Passed Canonical URL
https://www.mrporter.com/en-gb/
✓ Passed Viewport Meta
width=device-width,initial-scale=1,maximum-scale=5
📰
Heading Structure
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Multiple H1s (3)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
MR PORTER | SUMMER TAILORING | More Stories
✓ Passed H2 Count
42 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 2 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.mrporter.com/content/images/cms/ycm/resource/blob/25020188/af24c1d5d6e5a6895e1140efb125439a/apple-app-store-data.pngnhttps://www.mrporter.com/content/images/cms/ycm/resource/blob/25020190/
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
389 found
✓ Passed External Links
160 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
7701 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (1017.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
1017.1KB
warning 32 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=391
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1,maximum-scale=5
📊

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