SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://nationalexpress.com

Scanned April 24, 2026 at 9:54 PM

0Critical
3Warnings
2Info
17Passed
SEO Score
83/100
83 /100
A
SEO Grade
3 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
Coach Travel & Airport Transfers | National Express
✓ Passed Meta Description
Book coach travel to 100's of UK towns, cities and airports with National Express coaches
✓ Passed Canonical URL
https://www.nationalexpress.com/en
✓ Passed Viewport Meta
width=device-width, initial-scale=1, maximum-scale=1
📰
Heading Structure
1 issue · 1 passed
1 Info 1 Passed ▼
info No H2 Subheadings

Subheadings improve structure and crawlability.

💡Add H2s to break content into sections.
✓ Passed H1 Heading
Travel with National Express
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 4 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
/dist/images/global/svg/coach_blue.svgn/dist/images/global/svg/my_location_blue.svgn/dist/images/global/svg/coach_blue.svgn/dist/images/global/svg/arrow-up-white-circle.svg
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
139 found
✓ Passed External Links
31 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
2000 words (excellent)
⚡
Performance
1 issue · 2 passed
1 Warning 2 Passed ▼
warning Large HTML (129.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
129.1KB
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
Microdata found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, maximum-scale=1
📊

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