SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://net-a-porter.com

Scanned April 25, 2026 at 5:57 PM

0Critical
8Warnings
1Info
14Passed
SEO Score
59/100
59 /100
D
SEO Grade
8 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Long (63 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
NET-A-PORTER | Luxury Fashion, Beauty & Lifestyle for Women
warning Description Too Long (162 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Incredible fashion for incredible women. Shop our edit of women's fashion, beauty and lifestyle from over 800 of the world's top brands at NET-A-PORTER.
✓ Passed Canonical URL
https://www.net-a-porter.com/en-gb/
✓ Passed Viewport Meta
width=device-width,initial-scale=1,maximum-scale=5
📰
Heading Structure
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Multiple H1s (3)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
Net-A-Porter | Camila Morroneu2019s u2018yesu2019 erau00a0 | Top Stories on PORTER
✓ Passed H2 Count
37 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 2 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.net-a-porter.com/content/images/cms/ycm/resource/blob/2208826/af24c1d5d6e5a6895e1140efb125439a/apple-app-store-data.pngnhttps://www.net-a-porter.com/content/images/cms/ycm/resource/blob/22
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
356 found
✓ Passed External Links
178 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
6216 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (1003.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
1003.1KB
warning 31 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, no-cache, no-store
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1,maximum-scale=5
📊

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