SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://newlook.com

Scanned April 25, 2026 at 2:33 AM

1Critical
6Warnings
1Info
15Passed
SEO Score
59/100
59 /100
D
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
New Look | Women's, Men's & Kids Clothes Shop
✓ Passed Meta Description
Free delivery options available - Shop the latest trends with New Look's range of women's, men's and teen fashion. Browse 1000's of new lines added each week.
✓ Passed Canonical URL
https://www.newlook.com/uk
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0, maximum-scale=1, user-scalable=no
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
1 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 4 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://newlook.a.bigcontent.io/v1/static/account-logged-out--default-24nhttps://newlook.a.bigcontent.io/v1/static/account-logged-out--active-24nhttps://newlook.a.bigcontent.io/v1/static/account-logge
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
549 found
✓ Passed External Links
112 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
3969 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (588.4KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
588.4KB
warning 23 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache, no-store, max-age=0, must-revalidate
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0, maximum-scale=1, user-scalable=no
📊

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