SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://ons.gov.uk

Scanned April 26, 2026 at 12:11 AM

0Critical
7Warnings
1Info
14Passed
SEO Score
64/100
64 /100
C
SEO Grade
7 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Missing Canonical Tag

Risk of duplicate content issues.

💡Add inside .
✓ Passed Page Title
Homen - Office for National Statistics
✓ Passed Meta Description
The UK's largest independent producer of official statistics and the recognised national statistical institute of the UK.
✓ Passed Viewport Meta
width=device-width,initial-scale=1.0,user-scalable=1
📰
Heading Structure
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Multiple H1s (3)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
Main figures | In focusn n n n n n n n n n A guide to data, statistics
✓ Passed H2 Count
31 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://cdn.ons.gov.uk/assets/images/census-logo/logo-census-2021-white-landscape.svg
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
98 found
✓ Passed External Links
21 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
880 words (excellent)
⚡
Performance
1 issue · 2 passed
1 Warning 2 Passed ▼
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
✓ Passed HTML Size
79.5KB
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description, og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width,initial-scale=1.0,user-scalable=1
📊

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