SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://premierinn.com

Scanned April 25, 2026 at 2:51 PM

0Critical
5Warnings
1Info
16Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site ā€” small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

šŸ·
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Description Too Long (296 chars)

Will be truncated in SERPs.

šŸ’”Shorten to under 160 chars.
From booking to bed, weu2019re here to help you rest easy. Whether itu2019s our choice of rooms across 800+ hotels, beds you wonu2019t want to leave, our super tasty food, flexible rates or our friend
✓ Passed Page Title
Premier Inn hotels | Book direct
✓ Passed Canonical URL
https://www.premierinn.com/gb/en/home.html
✓ Passed Viewport Meta
width=device-width, initial-scale=1, user-scalable=no
šŸ“°
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
From a comfy bed to a great night's sleep, you know what you're getting with us
✓ Passed H2 Count
3 found
šŸ–¼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

šŸ’”Add descriptive alt text to all content images.
https://www.premierinn.com/akam/13/pixel_20f9dd88?a=dD1iODI4NTAyYTc3YzEzNDA0NmFmNTU0OGUyNDMxNWIyMjU2NjU3ZDU2JmpzPW9mZg==
šŸ”—
Links
1 issue · 1 passed
1 Warning 1 Passed ▼
warning No Internal Links

Internal links distribute PageRank and improve crawl depth.

šŸ’”Link to at least 2-3 related pages on your site.
✓ Passed External Links
170 found
šŸ“
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1546 words (excellent)
āš”
Performance
0 issues · 3 passed
3 Passed ▼
✓ Passed HTML Size
92.9KB
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, no-cache, no-store
āš™
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

šŸ’”Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

šŸ’”Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
šŸ“£
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

šŸ’”Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
šŸ—‚
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
Microdata found
šŸ“±
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, user-scalable=no
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