SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://shelter.org.uk

Scanned April 25, 2026 at 1:30 AM

1Critical
9Warnings
1Info
12Passed
SEO Score
44/100
44 /100
F
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Long (64 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
Shelter - The housing and homelessness charity - Shelter England
warning Description Too Long (176 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Shelter believes everyone should have a home. More than one million people a year come to us for advice and support via our website, helplines and national network of services.
✓ Passed Canonical URL
https://www.shelter.org.ukundefined
✓ Passed Viewport Meta
width=device-width, initial-scale=1, shrink-to-fit=no
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
1 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
//images.ctfassets.net/6sxvmndnpn0s/1qQWlJLKM5rpZHETE32eLX/fc3c1d9f75930f9f5e4d4d0754806ec7/logo--d-england.png
🔗
Links
1 issue · 1 passed
1 Warning 1 Passed ▼
warning No Internal Links

Internal links distribute PageRank and improve crawl depth.

💡Link to at least 2-3 related pages on your site.
✓ Passed External Links
4 found
📝
Content Quality
1 issue · 0 passed
1 Warning ▼
warning Thin Content (82 words)

Pages under 300 words are often deemed low quality.

💡Expand to 500+ words with relevant information.
82 words
⚡
Performance
1 issue · 3 passed
1 Warning 3 Passed ▼
warning 13 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed HTML Size
23.4KB
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
public,max-age=0,must-revalidate
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →