SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://skechers.co.uk

Scanned April 25, 2026 at 3:42 AM

1Critical
4Warnings
1Info
17Passed
SEO Score
69/100
69 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
SKECHERS UK | Official Store | Shoes, Trainers & Clothing
✓ Passed Meta Description
Shop Skechers for comfortable shoes, trainers, and clothing for men, women, and kids. Discover new arrivals designed for all-day comfort and style.
✓ Passed Canonical URL
https://www.skechers.co.uk/
✓ Passed Viewport Meta
width=device-width, initial-scale=1, shrink-to-fit=no
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
9 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.skechers.co.uk/on/demandware.static/Sites-UKSkechers-Site/-/default/dw645814c3/images/defaultSuccessCheck.svg
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
185 found
✓ Passed External Links
260 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1746 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (460.4KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
460.4KB
warning 37 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache, no-store, must-revalidate
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
📊

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