SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://st-andrews.ac.uk

Scanned April 24, 2026 at 9:59 PM

2Critical
5Warnings
1Info
15Passed
SEO Score
54/100
54 /100
D
SEO Grade
2 critical issues found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
3 issues · 1 passed
1 Critical 2 Warning 1 Passed ▼
warning Title Too Long (68 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
University of St Andrews - Scotland's first university, founded 1413
critical Missing Meta Description

No meta description found.

💡Write 120-155 chars with a value proposition and keyword.
warning Missing Canonical Tag

Risk of duplicate content issues.

💡Add inside .
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
9 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
10 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
23 found
✓ Passed External Links
50 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1418 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning No Cache-Control Header

Without caching browsers re-download assets on every visit.

💡Set Cache-Control headers on static assets.
warning 15 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed HTML Size
37KB
✓ Passed Compression
GZIP enabled
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:title, og:description, og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

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