SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://stenaline.co.uk

Scanned April 25, 2026 at 2:57 PM

0Critical
4Warnings
1Info
18Passed
SEO Score
79/100
79 /100
B
SEO Grade
4 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
Ferry to Ireland & Holland from UK | Stena Line
✓ Passed Meta Description
Travel to Ireland, Holland and Northern Europe with Stena Line. View our routes, ferries, special offers and much more. Book online for the best fares.
✓ Passed Canonical URL
https://www.stenaline.co.uk
✓ Passed Viewport Meta
width=device-width, initial-scale=1, shrink-to-fit=no
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Travel by ferry with Stena Line
✓ Passed H2 Count
27 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 13 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://s7g10.scene7.com/is/image/stena/20130804_kylemore-abbey-connemara:16-9nhttps://s7g10.scene7.com/is/image/stena/20140202_parliament-buildings-london:16-9nhttps://s7g10.scene7.com/is/image/stena
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
7 found
✓ Passed External Links
105 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1145 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (185.1KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
185.1KB
warning 19 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=300,s-maxage=600,stale-while-revalidate=43200,stale-if-error=43200
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
Microdata found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
📊

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