SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://theordinary.com

Scanned April 25, 2026 at 8:07 PM

0Critical
5Warnings
1Info
17Passed
SEO Score
74/100
74 /100
B
SEO Grade
5 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
The Ordinary | Clinical Formulations with Integrity
✓ Passed Meta Description
The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.
✓ Passed Canonical URL
https://theordinary.com/en-gb
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
📰
Heading Structure
1 issue · 1 passed
1 Warning 1 Passed ▼
warning Multiple H1s (2)

More than one H1 dilutes keyword signals.

💡Keep exactly one H1.
Promotional Terms & Conditions | Complimentary Protection
✓ Passed H2 Count
21 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
74 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
422 found
✓ Passed External Links
6 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
5562 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (445.8KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
445.8KB
warning 35 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
no-cache, no-store, must-revalidate
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
📊

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