SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://thomascook.com

Scanned April 24, 2026 at 8:18 PM

0Critical
3Warnings
1Info
19Passed
SEO Score
84/100
84 /100
A
SEO Grade
3 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
Get This Fixed →

Detailed Analysis

🏷
Meta Tags
0 issues · 4 passed
4 Passed ▼
✓ Passed Page Title
Thomas Cook | Holidays 2026 / 2027
✓ Passed Meta Description
Thomas Cook Holidays for 2026 & 2027. Book your perfect package holiday or city break deal with ATOL protection and low u00a339pp deposits.
✓ Passed Canonical URL
https://www.thomascook.com
✓ Passed Viewport Meta
width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1, user-scalable=no
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
Thomas Cook Holidays
✓ Passed H2 Count
6 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 14 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://www.thomascook.com/_fe/img/atol-dark.svgnhttps://www.thomascook.com/_fe/img/atol-dark.svgnhttps://www.thomascook.com/_fe/img/atol-dark.svgnhttps://www.thomascook.com/_fe/img/atol-dark.svgnhttp
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
133 found
✓ Passed External Links
164 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
31775 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (652.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
652.9KB
warning 18 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
public, max-age=124
⚙
Technical SEO
0 issues · 5 passed
5 Passed ▼
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed XML Sitemap
Found
✓ Passed HTML Language
en-GB
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
3/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1, user-scalable=no
📊

Sign In to View Your Action Plan

Create a free account to get your personalised SEO action plan and keyword analysis — no AI API required.

Create Free Account →

Want to scan another website?

Run a New Scan →