SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://ulsterbank.com

Scanned April 25, 2026 at 6:08 AM

0Critical
7Warnings
1Info
15Passed
SEO Score
64/100
64 /100
C
SEO Grade
7 warnings found on this site — small fixes with real ranking impact. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Title Too Short (26 chars)

Titles under 30 chars miss keyword opportunities.

💡Expand to 50-60 chars with your primary keyword.
Our brands | NatWest Group
warning Description Too Long (192 chars)

Will be truncated in SERPs.

💡Shorten to under 160 chars.
Discover NatWest Groupu2019s brands, which provide a wide range of products and services to over 20 million customers across our retail, commercial & institutional, and private banking businesses.
✓ Passed Canonical URL
https://www.natwestgroup.com/who-we-are/our-brands.html
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
✓ Passed H2 Count
8 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 8 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
/content/dam/natwestgroup_com/natwestgroup/images/2024/281x163/NWG-Gogarburn-27-281x163.pngn/content/dam/natwestgroup_com/natwestgroup/images/2023-images/single-article/NWG-branch-colleague-smile-445x
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
125 found
✓ Passed External Links
50 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1525 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (225.2KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
225.2KB
warning 35 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=60, public
⚙
Technical SEO
2 issues · 3 passed
2 Warning 3 Passed ▼
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed HTML Language
en-US
📣
Social Meta Tags
1 issue · 1 passed
1 Info 1 Passed ▼
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
✓ Passed Open Graph Tags
4/4 set
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

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