SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://unilever.com/en-gb

Scanned April 26, 2026 at 1:07 AM

2Critical
5Warnings
1Info
15Passed
SEO Score
54/100
54 /100
D
SEO Grade
2 critical issues found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 4 passed
1 Critical 4 Passed ▼
critical Page Set to NOINDEX

Search engines will NOT index this page.

💡Remove noindex from robots meta tag.
noindex
✓ Passed Page Title
We're sorry, that page cannot be found | Unilever
✓ Passed Meta Description
The page might have been removed, had its name changed or is temporarily unavailable.
✓ Passed Canonical URL
https://www.unilever.com/404
✓ Passed Viewport Meta
width=device-width, initial-scale=1.0
📰
Heading Structure
0 issues · 2 passed
2 Passed ▼
✓ Passed H1 Heading
We're sorry, that page cannot be found
✓ Passed H2 Count
8 found
🖼
Images & Alt Text
0 issues · 1 passed
1 Passed ▼
✓ Passed Image Alt Texts
24 images u2014 all have alt text
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
70 found
✓ Passed External Links
13 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
1257 words (excellent)
⚡
Performance
1 issue · 2 passed
1 Warning 2 Passed ▼
warning Large HTML (138.9KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
138.9KB
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
max-age=0, no-cache, no-store
⚙
Technical SEO
3 issues · 2 passed
1 Critical 2 Warning 2 Passed ▼
critical HTTP Error 404

Search engines won't index error pages.

💡Fix the server error immediately.
warning robots.txt Not Found

Crawlers have no directives.

💡Create robots.txt at your domain root.
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTML Language
en
📣
Social Meta Tags
2 issues · 0 passed
1 Warning 1 Info ▼
warning Incomplete Open Graph Tags

OG tags control how your page appears when shared on social.

💡Add og:title, og:description, og:image, og:url.
og:image, og:url
info No Twitter Card Tags

Controls how links appear on X/Twitter.

💡Add twitter:card, twitter:title, twitter:description, twitter:image.
🗂
Structured Data
1 issue · 0 passed
1 Warning ▼
warning No Structured Data Found

Schema markup enables rich results in SERPs.

💡Add JSON-LD (Organization, Article, BreadcrumbList, etc.).
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
width=device-width, initial-scale=1.0
📊

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