SEO Audit Report · Smart SEO Pro Services | United Kingdom

https://wayfair.co.uk

Scanned April 25, 2026 at 5:10 AM

1Critical
5Warnings
0Info
17Passed
SEO Score
65/100
65 /100
C
SEO Grade
1 critical issue found on this site — including AI search (AEO) gaps most owners miss. Let our team fix all of it for you.
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Detailed Analysis

🏷
Meta Tags
1 issue · 3 passed
1 Warning 3 Passed ▼
warning Title Too Long (64 chars)

Google truncates titles over 60 chars in SERPs.

💡Shorten to under 60 chars.
Wayfair.co.uk - Shop Furniture, Lighting, Homeware & More Online
✓ Passed Meta Description
Shop Wayfair.co.uk for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more.
✓ Passed Canonical URL
https://www.wayfair.co.uk
✓ Passed Viewport Meta
initial-scale=1.0, maximum-scale=5.0, width=device-width
📰
Heading Structure
1 issue · 1 passed
1 Critical 1 Passed ▼
critical No H1 Heading Found

Missing H1 is a critical on-page SEO error.

💡Add one H1 with your primary keyword.
✓ Passed H2 Count
2 found
🖼
Images & Alt Text
1 issue · 0 passed
1 Warning ▼
warning 1 Image(s) Missing Alt Text

Alt text is essential for image SEO and accessibility.

💡Add descriptive alt text to all content images.
https://prx.wayfair.com/px/xhr/api/v1/collector/noScript.gif?appId=PX3Vk96I6i
🔗
Links
0 issues · 2 passed
2 Passed ▼
✓ Passed Internal Links
24 found
✓ Passed External Links
575 found
📝
Content Quality
0 issues · 1 passed
1 Passed ▼
✓ Passed Word Count
69249 words (excellent)
⚡
Performance
2 issues · 2 passed
2 Warning 2 Passed ▼
warning Large HTML (921.7KB)

Heavy HTML increases TTFB and parse time.

💡Minify HTML and defer non-critical content.
921.7KB
warning 145 Script Tags Found

Excessive scripts block rendering and hurt Core Web Vitals.

💡Bundle and defer/async scripts. Remove unused JS.
✓ Passed Compression
GZIP enabled
✓ Passed Cache-Control
private, no-cache, no-store, max-age=0, must-revalidate
⚙
Technical SEO
1 issue · 4 passed
1 Warning 4 Passed ▼
warning sitemap.xml Not Found

Sitemaps help search engines discover all content.

💡Create and submit sitemap.xml to Google Search Console.
✓ Passed HTTPS
Enabled
✓ Passed HTTP Status
✓ Passed robots.txt
Found
✓ Passed HTML Language
en
📣
Social Meta Tags
0 issues · 2 passed
2 Passed ▼
✓ Passed Open Graph Tags
3/4 set
✓ Passed Twitter Card
summary_large_image
🗂
Structured Data
0 issues · 1 passed
1 Passed ▼
✓ Passed Structured Data
JSON-LD found
📱
Mobile Friendliness
0 issues · 1 passed
1 Passed ▼
✓ Passed Mobile Viewport
initial-scale=1.0, maximum-scale=5.0, width=device-width
📊

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